With just a small amount of input, it can produce an endless variety of designs, providing a visual feast that may take days to create by hand. Not only are the designs varied, but they have also grown as a result of an in-depth understanding of the small details that draw in customers. Looking at these images displaying desolate landscapes and people wearing masks fills you with a sense of guilt and spikes fear at the same time–compelling you to care for our planet or at least start to think of ways to do so. Many well-known brands participated in this movement, including FoodPanda, Earth Hour, and many more, fueling the virality. This innovative ad leveraged AI to generate bespoke cruise invitations for each consumer, seamlessly blending celebrity magnetism with cutting-edge technology.
Sephora: AI-powered personalized beauty
For branded content partners, The Post used Heliograf to automate A/B testing of headlines and optimize content delivery timing, significantly enhancing audience targeting. The fastest path to C-suite confidence in AI marketing is a controlled pilot that delivers visible results quickly. The AI Campaign Lab model—running a contained, measurable AI-powered campaign alongside existing operations—provides real data on performance impact without disrupting current workflows.
AI in Specific Marketing Areas
- Unilever, one of the world’s largest consumer goods companies, manages over 400 brands, including Dove, Axe, Ben & Jerry’s, and Lipton.
- “Spencer is so popular, people all over the world are making tribute videos on their own.
- Superside required a high-quality, innovative video for our IYKYK ad campaign.
- This approach isn’t about the volume of ads; it’s about precision and personalization, ensuring that customers feel valued and seen, fostering satisfaction, and encouraging repeat business.
- You need to navigate a dynamic industry shaped by multiple forces beyond just AI.
- Warner Bros. partnered with PhotoRoom (with agency support) to launch an official Barbie selfie-generator experience (widely shared via a dedicated online tool) that used AI to transform user photos into movie-poster-style visuals.
The former reality star launched his campaign after his home burned down and he became frustrated with the city’s handling of the aftermath. Download high-quality ad creatives or share instantly via Email, LinkedIn, WhatsApp, Facebook, X Twitter, Pinterest, or generate a live link or QR code. Enhance visuals and layouts automatically for better performance and clarity across every image. Produce sharp, detailed, and visually appealing ad creatives with high-resolution image quality. Everything you need to generate visually engaging, conversion-focused ad creatives using prompts with speed, control, and scalability. Across end-to-end workflows in creative and media, these opportunities represent the most significant opportunities for CMOs and agencies to embrace AI adoption.
- Pratt came out with a new ad Monday, reminding voters why he’s running for mayor, all while addressing reports about whether he lives in the Airstream trailer prominently featured in his campaign.
- Viewers could explore in-depth player data and AI-driven predictions on a custom microsite, creating an immersive storytelling experience around athletic progression and excellence.
- Without operational readiness, AI platforms remain underused or misapplied.
- AI also supports content generation, chatbots, and real-time adjustments that improve campaign performance.
- We must coordinate to prevent superintelligent AI from being created by anyone, anywhere.
Industry Solutions
Generative AI tools create ad visuals, copy, and videos in hours, not weeks. This lets you respond to market shifts or cultural moments before they fade. For example, a small fashion brand can design and publish an AI-generated lookbook in a single day, keeping pace with major retailers.
While AI and advertising are two different concepts, they complement each other well if brands use them correctly. To understand better, we’ll look at a few AI advertising examples from known brands. Experiencing the world of AI-generated advertising reveals a combination of understanding statistics and leveraging imagination. Not to confuse, let’s take a look at the term AI marketing and check out a piece of AI advertising examples.
Phase 3: Campaign Execution and Media Buying
Steered by experienced humans, it https://webomantra.com/interior-space-planning-consulting-service-market-revenue-and-size-outlook.html can speed up content production and automate often-performed tasks, which reduces creative and operational costs. On the analytical side, marketers use predictive analytics platforms (e.g., Google Marketing Platform, HubSpot AI, Salesforce Einstein) to forecast campaign performance and audience behavior. Enterprises typically use a mix of generative AI, analytical and optimization tools to help produce their marketing campaigns. AI tools generated visuals, storyboards and character animations that compressed weeks of production into hours.
Because the next wave of AI in marketing will be more systemic than incremental, the next phase of transformation will require bold leadership and a willingness to reinvent how work gets done. CMOs must embrace with deep conviction the disruption that AI creates, and they must push toward a different future state of marketing—one that will drive even more growth and impact. Today, CMOs remain skeptical of agencies’ ability to scale AI effectively. Their concerns center on the ability to align incentives, share value from AI-enabled efficiency, and challenge outdated business models. CMOs have an opportunity to use their buying power to redefine those relationships as true partnerships. That means aligning on desired business outcomes and the right partnership operating model to support those goals.